Tips for Networking in Real Estate
After landing their first deal, many new agents might feel like they’ve cracked the code. That is, until the leads slow down. That’s when the value of networking really starts to sink in. Building strong relationships can open doors, drive referrals, and build the kind of reputation that lasts. It’s a skill that’s just as important as what you learn in your pre-licensing education. In this blog, we’ll explore practical tips to help you network smarter and grow your real estate career.
Why Networking Matters
Real estate success hinges on relationships. A staggering 82% of all transactions are generated through repeat clients or referrals from past buyers and sellers. In fact, almost half of all agents, about 42%, earn nearly half their business from this same network.
Whether it’s forming partnerships with other agents, connecting with local businesses, or nurturing client relationships, networking expands your visibility and strengthens your credibility.
What makes networking powerful is the access it provides. You might meet an experienced agent who can mentor you, a vendor who sends referrals your way, or a satisfied client who connects you with friends and family. Every introduction is a step closer to your next deal or opportunity.
Your Guide to Real Estate Networking
Networking isn’t just about collecting business cards or adding LinkedIn connections. It’s about building long-lasting, mutually beneficial relationships. In real estate, those relationships often lead to repeat clients, trusted referrals, and a solid professional reputation. Whether you're a new agent or a seasoned pro, these tips will help you grow your network both online and in person.
Start with Strategic Partnerships
Begin by connecting with professionals in related fields who can refer clients your way and vice versa. Think mortgage brokers, home inspectors, interior designers, and contractors. These partnerships add value to your clients while expanding your referral reach.
Join Local Communities
Get involved in local business groups, your chamber of commerce, or real estate-specific networking meetups. These are great places to meet people face-to-face and promote your services without the pressure of a hard sell.
Leverage Social Media
Platforms like LinkedIn, Instagram, and Facebook are excellent for showing off listings, tagging vendors, and interacting with your community. Aim for authenticity and consistency. Highlight partnerships, share client wins, and post local updates that position you as a knowledgeable, approachable expert.
Want to boost your online presence? Download our free eBook, How to Market Yourself and Gain Leads on Social Media, and start turning followers into clients today.
Build a Strong Online Presence
In addition to social media, create a professional website that showcases your bio, listings, and client testimonials. Consider adding a “Preferred Vendors” page and inviting trusted partners to contribute guest blog posts. This builds SEO and credibility.
Make the First Move, Then Follow Up
When you meet someone new, don’t wait for them to reach out. Send a quick email or message to stay connected. Following up, even with a simple “great to meet you,” shows initiative and keeps you top of mind.
Mistakes to Avoid
Even with the best intentions, real estate agents can fall into common networking traps. Being aware of these pitfalls can help you develop stronger, more effective connections.
Focusing Too Much on the Sale
Networking is not the time for a sales pitch. If your only goal is to push your listings, people will tune out. Focus on learning about the other person, building rapport, and offering help before expecting referrals in return.
Neglecting the Local Market
Failing to understand your local real estate market can make you seem unprepared or out of touch. Know your neighborhoods, track recent trends, and stay current with area developments so you can provide value in every conversation.
Not Following Up
Meeting someone once isn’t enough. Failing to follow up is one of the biggest reasons networking efforts fall flat. A quick check-in or shared resource can keep the connection alive and build trust over time.
Making Unrealistic Promises
Overpromising to impress a new contact can backfire quickly. Whether it’s about turnaround times, pricing, or your level of experience, be honest and realistic. Transparency builds trust, overstatement breaks it.
Lack of Consistency
Showing up once at a networking event and disappearing won’t build your reputation. Consistency, both online and offline, is key to staying relevant and memorable in a competitive industry.
Make Smart Connections for a Successful Real Estate Career
At the end of the day, making meaningful, strategic connections that can genuinely take your career to the next level is one of the many ways you can be a successful real estate agent. Another way to hone your skills is through training.
Just as you should prioritize quality in your networking, it's equally important to choose a training program that is reputable in the real estate industry. That’s where VanEd can help.
Earning your real estate license online will help you jumpstart your real estate career. VanEd offers state-approved pre-licensing courses that can help you meet licensing requirements and pass your state's real estate exam. Even if you are a seasoned real estate agent, we’ve got you covered with our continuing education courses. That way you can always stay-up-date with all the newest laws and regulations.
Enroll in a VanEd course today!
