How To Be A Successful Real Estate Agent in 2024 

Buying a home is one of the most significant decisions we make in our lives, and navigating the real estate market requires a combination of skill, knowledge, and adaptability. As we embark on the journey of 2024, real estate agents face an evolving landscape shaped by emerging trends, technologies, and consumer preferences. Whether you're a seasoned professional or just starting your career in real estate, here are some key strategies to help you thrive and excel in the dynamic market of 2024.

What Does a Career in Real Estate Look Like? 

Real estate agents assist in the purchase, leasing, and management of property and advise clients on their best courses of action when deciding how to invest in or improve real property or an investment asset. 

In real estate, you will have total control over your success and growth in the business. You will be able to structure your business the way you think it should be run, and you will have control over your earnings. 

However, you will need to sacrifice evenings and weekends to meet clients where and when they are free. But, in return, this will allow you to create a client and referral list that can help you thrive in your new career. 

Who Succeeds in Real Estate? 

Becoming a successful realtor means you are self-motivated and ambitious and love working with other people to help them achieve their personal goals. 

Working in real estate allows for the independence we crave while creating a rich and sustainable future for ourselves and our families. Real estate is a lucrative field where you can work independently or in a team. You can set your hours and even work from home, all while building a business. 

If this sounds like you, get ready to succeed as a real estate agent! 

5 Strategies to Achieve Real Estate Career Success 

Statistics from the Bureau of Labor Statistics show that the real estate failure rate between 2020 and 2022 was about 43% to 54%. That’s about half or more than half, which is a very high number and can be discouraging.

However, to help you not fall within this statistic, we’ve put together the top five real estate agent success tips to help you make the most out of your career as a real estate agent: 

1. Build a Network 

Real estate agent networking involves building a strong network in the real estate industry. It opens doors to new opportunities, client referrals, partnerships, and invaluable insights into the market. Here's how to expand and nurture your network: 

• Engage in Industry Events: Regularly attend local and national real estate conferences, seminars, and meetups. These gatherings are perfect for meeting peers, learning new trends, and connecting with potential mentors.
• Use Social Media: Platforms like LinkedIn, Instagram, and Facebook are powerful tools for real estate professionals. Share your insights, success stories, and listings to attract a following and engage with both clients and other agents. 
• Offer Value: Networking is a two-way street. Be ready to help others with referrals, advice, or by sharing interesting market data. This establishes you as a reliable contact and someone worth knowing in the industry. 

2. Work on Your Communication Skills 

Effective communication is the cornerstone of any successful real estate career. It's about understanding client needs, articulating market realities, and negotiating deals. Enhance your communication skills by:

• Active Listening: Show genuine interest in your client’s needs and preferences. This builds trust and rapport, which are essential for long-term client relationships.
• Clear Messaging: Ensure your communication, whether verbal or written, is clear, concise, and jargon-free. Simplifying complex concepts is a skill that will set you apart.
• Feedback Solicitation: Regularly ask for feedback from clients and colleagues. This will help you identify areas for improvement in your communication style.

3. Practice Time Management 

Time is a limited resource, especially in real estate, where the competition is fierce and client expectations are high. Mastering time management allows you to serve your clients effectively while also maintaining a healthy work-life balance. Implement strategies such as: 

• Prioritization: Prioritize urgent and important tasks. Focus on activities that directly contribute to your goals and client satisfaction.
• Use Technology: Employ tools and apps designed for task management, scheduling, and reminder systems to keep your day organized.
• Delegate: Outsource administrative tasks or those outside your expertise. This frees up more time to focus on client-facing activities and strategic planning. 

4. Implement Technology 

Technology in real estate is no longer optional; it's a necessity. From enhancing the way you market properties to improving client communication and managing transactions, technology can significantly streamline your operations. For example: 

• CRM Systems: Use Customer Relationship Management (CRM) software to manage your contacts, track interactions, and automate marketing efforts.
• Virtual Tours and Drone Photography: These tools allow you to provide immersive property previews, expanding your reach to potential buyers, regardless of their location. 

5. Market Your Services 

Finally, marketing your services effectively is essential for attracting and retaining clients. Position yourself as a knowledgeable and reliable real estate professional by implementing these real estate agent marketing strategies:

• Branding: Develop a strong personal brand that reflects your values, expertise, and what sets you apart from the competition.
• Digital Marketing: Invest in learning digital marketing strategies or work with professionals to enhance your online presence. SEO, content marketing, and social media advertising can significantly increase your visibility. 
• Community Involvement: Participate in community events and initiatives. This not only builds your network but also establishes you as an engaged and caring member of your community. 

Real Estate Agent Training With VanEd 

The path you choose to take now, venturing into a career in real estate, may open many unexpected doors in the future. Hone the successful real estate agent qualities mentioned above and enhance your real estate agent skills with Real Estate Agent Training from a top education provider. 

To get started, you will need to complete the state-mandated education requirements - all of which are provided online by VanEd. 

VanEd has helped over 100,000 students get their real estate license since 1997 and offers online real estate licensing courses in many states, including Colorado, Nebraska, Texas, and Oklahoma. 

Since VanEd has been providing online education for over twenty years, we’ve learned a thing or two about streamlining the process, so what are you waiting for? Change your life by enrolling today. 

Written and Published by: VanEd