As a real estate agent, your goal is to present properties in the best possible light to appeal to prospective buyers. Understanding which features to spotlight can significantly impact a property's marketability and appeal. This blog will guide you through the key features to highlight when showcasing a property, providing practical tips to help you effectively communicate its unique selling points and maximize its attractiveness to potential buyers.
1.NO FIXED MATURITY
A fixed date of maturity prevents owners from selling at their will, which means properties without one are more attractive to buyers. If you don't have a fixed maturity, all it takes is a business plan to execute, and the property can be sold when needed.
2.REAL ESTATE INVESTMENT
Real estate properties are not as risky as other investments, such as stocks or bonds, because they are tangible, meaning you have a lot of options for changing, renovating, or even tearing down a property. Having these options are great for buyers who are willing to find properties that are not perfect matches that can be made into what they are looking for.
3.LOCATION
One of the most vital factors for a buyer is location, and it is often the factor that removes a majority of options for them. When making your listing, it’s beneficial not only to include the exact location with an address but also to include local landmarks that can draw buyers to your property. A map included in the listing can go a long way as well.
4.NEUTRAL DESIGN
Buyers in the market today are looking for properties that they will make their own for decades at a time. Buyers will be looking to meet their basic needs and wants, and find properties that allow the opportunity to customize to their liking.
5.GREEN OR ENERGY-EFFICIENT FEATURES
Certain purchasers are in search of an eco-friendly and energy-efficient home. Green houses not only cut monthly utility costs but also contribute to environmental protection. If your house isn't naturally green, you may make a few easy changes to attract buyers, such as low-VOC paint, energy-efficient lighting, and low-flow appliances. Energy-efficient homes are attractive for buyers because it’s a simple way to cut recurring costs significantly. Everything from treated windows to energy-efficient washing machines cut heating, cooling, and other costs in a meaningful way.
6.EXTERIOR LIGHTING
Buyers are more interested in properties that have lighting that highlights the outdoor features of a property. Any features worth highlighting will benefit from exterior lighting as well as provide security by means of deterring thefts.
7.LAUNDRY OR MUDROOMS
Laundry is a constant maintenance task universally, and buyers are looking for a separate room dedicated to just that. This makes it easier to do everything from folding to ironing to storage. It also makes it easier to minimize clutter and to organize.
8.HARDWOOD FLOORS
Hardwood floors are a huge plus to buyers in the market, the cost of installing them new is very high and you get what you pay for with cheaper alternatives. They are a great feature worth highlighting by itself, especially with an open floor plan.
9.AN UPDATED KITCHEN
The kitchen can often be a deal breaker for many buyers. Not only do out-of-date appliances, fixtures, and cabinets make the kitchen look bad, but they also signal to buyers that the kitchen won't meet their wants and needs. The kitchen doesn’t need many stylistic touches or trendy features, but more modern features and up-to-date appliances go a long way to enticing buyers rather than driving them away. Be sure to hire a professional photographer who can take photos of all the best angles to highlight in the kitchen.
10.GOOD STORAGE OPTIONS
Storage is a vital feature for new owners, especially considering that buyers are looking for a property to own for many years. It is a hassle to have to buy dressers and storage bins or even to pay for a storage unit from a local company, especially when a property can alternatively make good use of its space. Walk-in closets, built-in bookshelves, and other functional organizers will boost the perception that buyers have of the property.
11.LARGE GARAGES
Most buyers already have multiple vehicles, and having a large garage to match removes the guesswork of how to manage their vehicles. Along with space for at least two vehicles, buyers also look to garages for extra storage space as well as for storing and using equipment, Two or three car garages are popular options for new buyers, and if your property has the space it is worth showcasing in your listing.
12.PATIOS
Patios are a great feature for all properties, as they establish more space for owners to make their own. They are perfect for entertaining, for enjoying the outdoor space of the property, and establish a space for relaxation and comfort. An existing patio reduces the cost buyers must consider if it is a feature they especially want.
HOW TO STAY ON TOP OF THE MARKET
As a real estate agent, you must keep your license in order to be competitive, which requires you to stay current with the market. VanEd makes this simple with our Real Estate License Courses Online. Our course includes a comprehensive review of your pre-license courses. VanEd also provides Real Estate Continuing Education Courses to keep your license active. Head to our website and sign up today!
Written and Published by: VanEd
