One of the most important steps a real estate professional can take for having a successful, lasting real estate career is establishing and maintaining a consistent brand. A brand consists of three elements that help make a lasting impression on current and potential customers.
- Fonts to use on marketing materials and in a logo
- Professional brand colors
- A well-designed logo
Real Estate fonts should not be too decorative and should display a sense of professionalism and credibility to buyers and sellers. Here are our recommendations for the top 5 fonts to help you reach more buyers and sellers in 2020.
1. Proxima Nova
Proxima Nova is a futuristic, geometric sans-serif font that can be used in logos, headers, and body text. It has excellent capital letters and displays a professional and modern feel. Proxima Nova was designed by Mark Simonson and is currently part of Adobe Typekit. This font is particularly effective for headers on flyers, brochures, or other print marketing material.
Lato is a sans-serif font created by Warsaw-based designer Łukasz Dziedzic in 2010. "Lato" in Polish means "Summer" and was originally designed for one of Łukasz's corporate client. Google picked up on Lato as one of its web fonts and now offers it for free for personal use. Google describes Lato as:
When working on Lato, Łukasz tried to carefully balance some potentially conflicting priorities. He wanted to create a typeface that would seem quite “transparent” when used in body text but would display some original traits when used in larger sizes.
Avenir is a classic, harmonious, and legible font that gets it name from the French word for "future". Its lettering is modern and geometric, however, it is much less uniform than Lato or Proxima Nova. The letters are slightly elongated, the letter 'o' is oval-shaped, and it has shortened ascenders.
Avenir works well in all capital letters, in body text, for logos, and for headers and displays. It gives off a great deal of sophistication and professionalism and will help you reach clients looking to buy or sell higher-end real estate.
4. Sabon Pro
In the early 1960s, the German Master Printers’ Association requested a font that could be produced identically on both Linotype and Monotype machines so that the fonts would match. What was created was a version of Claude Garamond's classic Garamond, Roman serif font.
Sabon is a favorite amongst typographers for setting book text as it has a classic, smooth look and feel. For your real estate brand, Sabon next can help you establish a classic and elegant look that can be used on your website for body font or on your logo and print designs for headers and displays.
5. Josefin Sans
Josefin Sans was designed to be elegant and geometric with a vintage feeling for use at larger sizes and for headers and displays. It was inspired by sans-serif fonts from the 1920s and truly gives off this look and feel.
Josefin Sans is currently part of Google's open source font project and is free to download and use for both personal and web projects. While the font is great for your brand, it's recommended to pair it with a more suitable body font as it can be a bit difficult to read at smaller sizes.
Written and Published by: VanEd