Wordpress is a free, open-sourced Content Management System (CMS) for creating websites. It is the most user-friendly system for users to design, edit, and update their blog or website. In fact, as of 2020, W3Techs reported that 36.1% of all websites on the world wide web are powered by Wordpress!
This is no different for real estate websites. Wordpress remains the most popular CMS for real estate agents. This is due to its user-friendly dashboard and powerful ability to manage almost any website.
What Are Wordpress Plugins?
A Wordpress Plugin is a piece of software that is added to any Wordpress site to extend the website's functionality. A plugin allows users to add new, additional features to their website. Plugins allow real estate professionals to easily add and update listings, generate new leads, optimize photos, share social media posts, and have a stronger online presence.
Below is our list of the 10 best Wordpress plugins for real estate websites in 2020.
Price: Free (Upgrade to Estatik Pro for $89.00)
Best For: Displaying property listings
Estatik is a great all-around real estate Wordpress plugin that includes a variety of features for your website. It tops our list of plugins because of its versatility and ease-of-use.
With Estatik, you can add and update property listings, create image galleries, add social sharing to your posts and pages, and create customizable labels and categories.
- Unlimited custom fields with built-in field builder
- Front property listing management
- 50+ shortcodes
- Social sharing (Facebook, Twitter, & LinkedIn)
- Customizable categories (type, features, amenities, etc.)
- Customizable property labels
- Slideshow & Request Info widgets
- Search widget
- Unlimited currencies
- Photo and video galleries
2. WP Forms
Price: Free (Annual subscription pricing for WP-Forms Pro)
Best For: Contact forms and customizable fields
Every website needs a contact form as it allows a quick and easy way for your site visitors to get in touch and contact you. This is no different for real estate websites.
WP-Forms allows you to create forms with a drag-and-drop form builder and offers features such as form templates, form validation, anti-spam protection, and more. This plugin is a great solution for real estate professionals to generate more leads and answer questions through their blogs or website.
- Drag-and-Drop Form Builder
- Form templates
- Anti-Spam Protection
- Instant contact form notification
- Form validation and confirmation
- Secure file uploads
- Multi-page forms
- Custom captchas
3. Yoast SEO
Price: Free (Upgrade to Yoast Premium for $89)
Best For: Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is an important component of any business's marketing efforts. At the end of the day, it doesn't matter how nice or useful your website is if you are not getting any users to visit your site.
With Yoast SEO, the number 1 Wordpress SEO plugin, you can fully optimize your website without knowing the technical details of SEO so that you can rank higher on Google and other popular search engines. Using Yoast SEO will allow you to reach more buyers and sellers, increase your website traffic, and gain more clients over time.
- Title tag and meta description templates for better branding and consistent descriptions in search engines.
- Control over site breadcrumbs
- Canonical URLs to prevent duplicate pages appearing in search engines
- Schema markup implementation to allow search engines to better understand your site
- Premium Full control over video SEO, news SEO, and local SEO
Price: Free (Annual subscription pricing for MonsterInsights Pro)
Best For: Google Analytics tracking
MonsterInsights is one of the best Google Analytics plugins for WordPress. It allows you to connect your website to Google Analytics with your unique tracking code so that you can see important information about how people are finding your site.
The advantage of MonsterInsights is that it displays only the most important information about your website right inside your Wordpress dashboard. With this plugin, you can see your site's traffic, demographics, user behavior, bounce rate (the rate at which users leave your site), and other metrics over time. For real estate agents, MonsterInsights is an essential plugin for your Wordpress website.
- Audience Report
- Behavior Report
- Content Report
- Conversion Report (forms and lead generation)
- Custom dimensions
5. Sucuri Security
Price: Free for both Standard and Premium plugins
Best For: Wordpress website security
A common problem with Wordpress sites is that they are vulnerable to hacking and malware. This happens due to the vulnerabilities inside the site and the site's plugins. Without a security system in place, there is a high probability that your site will experience a security breach over time.
There's no better plugin to keep your listing information, personal information, and databases secure than Sucuri Security.
- Security activity auditing
- File monitoring
- Remote malware scanning
- Blacklist monitoring
- Post-hack security measures
- Price: Website firewall
6. WP Amortization Calculator
Best For: Amortized loan calculator
WP Amortization Calculator is a perfect tool for real estate agents and mortgage lenders. This plugin allows you to easily add an amortization calculator on the front of your website with an easy drag-and-drop builder and back-end customization.
With this plugin, real estate professionals can show their visitors mortgage loans and other customized calculations. Additionally, this plugin features an agent portal, a lead capture tool, custom property listing pages, and email notifications.
- Lead capture tool
- Mortgage loan calculator
- Multilingual support
- Create calculators for any amortized loan
- Branded PDFs
- Email notifications to leads
- Responsive design
Price: Three pricing options available – $99/$199/$249
Best For: Appointment booking and scheduling
BirchPress is a premium Wordpress plugin for appointment booking and scheduling. This plugin is a great additional feature for your website that can help you manage meetings and scheduling between you and your clients.
- Easy online appointments
- Calendar sync with iPhone, Google Calendars, Android, or Outlook
- Email reminders and notifications
- Customizable forms for bookings
- Online payment system
Best For:Lead generation
OptinMonster is an excellent marketing tool for your website. According to the OptinMonster Team:
You can use an OptinMonster popup to get more interested people on your email list. Or show a popup with targeted messaging to interested eCommerce visitors. Interested people spend money.
For agents and brokers, this software is useful to help increase page views, grow your email list, show target messages to viewers, retarget onsite visitors, add custom branding to your messages. This site addition is an excellent choice for digital marketing.
- Drag-and-drop customization
- Yes/No popup forms
- Lightbox popup forms
- Coupon wheel gamification popup
- Countdown timer popup
- Customized success messages
- Campaign scheduling
- Geolocation targeting
- Cookie-based targeting
9. Smash Balloon
Price: Free (Annual subscription pricing for Smash Balloon Pro)
Best For: Social photo and feed sharing
Smash Balloon Social Post Feed is an excellent tool to add your Facebook feed directly on your website in the form of a widget. This allows your website users to stay up-to-date with your Facebook posts. Additionally, Smash allows you to increase your Facebook followers and reach more buyers and sellers at no extra cost.
Smash Balloon Social Photo Feed is another social media plugin that allows users to add a widget to their site displaying their most recent Instagram photos. This is an excellent tool to improve your Instagram marketing .
- Completely customizable
- Display feeds from multiple Facebook pages
- Caching to improve site speed when loading your feeds
- Incorrect image size detection
- Customize your feed's style (colors, size, and weight)
- Responsive design (works on all devices)
Price: Free (Annual subscription pricing for Smush Pro)
Best For: Image optimization and compression
Smush is an image optimization plugin that allows users to increase their website's page speed by lazy-loading images (only loading images when they are scrolled into view) and compressing images to load faster over the web.
Smush is an essential addition to any real estate blog or website due to the large number of property photos that are on property and home listing pages. This plugin allows users to have the power of Photoshop web optimization inside their Wordpress dashboard.
- Lossless image compression
- Lazy load images
- Bulk optimize u to 50 images at once
- Incorrect image size detection
- Image resizing
- Smush Pro: Convert to WebP
- RafflePress: Create giveaways and contests
- W3 Total Cache: Page speed and web performance optimization
- Click to Tweet: Share pages and posts to Twitter
- Soliloquy: Image slider tool
- Easy Google Fonts: Integrate Google fonts on your site
- Wordpress Importer: Import pages, posts, and custom post types
- The Events Calendar: Display beautiful event calendars
- Redirection: Manage 301 redirects and keep track of 404 errors
- Disable Comments: Disable all comments from posts or pages
- Shortcodes Ultimate: Comprehensive shortcode tool
Generate More Leads & Increase Your Understanding of Real Estate Marketing
VanEd offers a variety of courses from industry experts to help you become a seasoned online marketer. Explore our Continuing Education courses or obtain the highly-valued GRI Designation to increase your knowledge and have a successful career.
Written and Published by: VanEd