Real Estate Marketing

You know the basics of marketing, but now it’s time to upgrade those marketing skills to help you reach your goals. Are you a small business owner and can’t grow your business doing the bare minimum? Are you a large business with an established clientele but want to know how to maintain them? 

Regardless of your business size, we’re here to help. Below are eight marketing strategies and best practices to improve your success in the real estate industry. 

The real estate market offers a highly rewarding career path, but many people struggle to achieve significant profits. One of the biggest challenges for real estate agents is effective marketing. You might have extensive market knowledge and understand the specific needs of buyers and sellers, but without strong marketing, success can remain out of reach. By identifying the best channels to reach your community and potential clients, you can build valuable relationships and drive growth. Read on to discover our top sixteen marketing strategies to boost your real estate business.

Aerial photos allow buyers to get a better understanding of what the property looks like, its dimensions, and the surrounding area. In this post, we dive deep on real estate drone photography – why it's useful, how to get started, tips for the best results, and places to learn more and expand your drone photography knowledge.

While many real estate agents stick to traditional marketing methods, those looking to maximize their list of leads have turned to Pinterest. Although Pinterest might not be the first social media platform you consider spending time on as a Real Estate Agent, there is an audience there that you can use to develop new leads and clients. If you're interested in advertising your real estate services on Pinterest, but don't know where to start, read our guide below

What are the social media sites for real estate agents with the best chance of success? We ranked popular social media platforms in 2022 that we thought has the most potential for lead generation from 1 (best) to 5 (worst).

Real estate photography trends are one of the most essential topics to understand when working as an agent or broker in the real estate industry.

Today, with digital photography and editing tools, the visual representation of a property is a constantly evolving element of the industry.

Are you interested in using TikTok to reach more people and boost your real estate marketing efforts? Here is our list of the top 5 real estate TikTok accounts to follow in 2022 for inspiration, tips, and success stories to help you use this social media platform.

Follow these 12 real estate youtube channels for expert real estate knowledge, industry insights, tips on investment, and ways to make more money.

Increase your understanding of online real estate marketing! Here is our list of the top Wordpress plugins for real estate website to make your site stand out and generate more leads.

Learn about the best photo editing apps for real estate agents. With these mobile apps you can improve your real estate photos and social media posts to help you connect with more buyers and sellers and improve the quality of your listings.

In our Comprehensive Guide to Local SEO for Real Estate Agents, we answer the qusetions, 'What Is Local SEO', 'What Are Local Business Citations, and how can you optimize your Google My Business profile to reach more people online.

Are you using Instagram to market your real estate business? Follow these 5 tips for real estate agents to attract more buyers and sellers and reach a larger targeted audience.

It is not enough to simply have a website. In order to be effective, and contribute to an easier and quicker home-buying process for the buyer, your website must be thoughtfully designed, intuitive, updated frequently, and user friendly.

One of the most important steps a real estate professional can take for having a successful, lasting real estate career is establishing and maintaining their brand and image. A brand consists of three elements that help make a lasting impression on current and potential customers.

In case you missed it, TREC adopted new real estate advertising rules at their November 2017 meeting.

The effective date of the new rules is May 15, 2018, and TREC wants to make sure everyone is thoroughly prepared for the changes.