Real Estate Marketing - No. 551

Real Estate License Course Details

Real Estate Marketing - No. 551

Course Introduction

This VanEd 30-hour SAE course is designed to focus students on key industry issues that affect the daily practice of real estate. These issues highlighted below, need to be focused on by the real estate professional in order to both assist and protect the public. The course includes examines real estate marketing with professionalism and ethics in mind, while always working with the consumer in mind. .

This course will guide the licensee as to the role they play in real estate marketing and how they can successfully manage their time while assisting consumers. This course also covers the phsychology of marketing, listing procedures, advertising, negotiating and closing, financing and the Deceptive Trade Practices-Consumer Protection Act, as amended, Section 17.01 et seq., of the Business and Commerce Code.

Learning Objectives

At the conclusion of this course students will be able to:

  • Identify responsible business practices related to marketing real property
  • Review and Explain critical ethical and fair housing issues involved in real estate marketing
  • Assist clients and customers in the proper handling of negotiations and advertising

These key core concepts can help lead the student towards a successful career in real estate.

Table of Contents


  1. Real Estate Professionalism
  2. Successful Salespersons
  3. Time Management
  4. The Psychology of Marketing
  5. Listing Procedures
  6. Advertising
  7. Negotiating and Closing
  8. Financing
  9. DTPA

The course contains quizzes, exercises, flashcards, and numerous online field trips. It is completed with a multiple choice final exam.

Upon completing this course students will receive an SAE certificate of completion that they may use as evidence of passing the course with the Texas Real Estate Commission (TREC). We remind you that new licensees in Texas are required to complete three (3) 30 hour SAE courses and both Legal Update I & II (98 hours) within the first two years of licensure.