With more than a million real estate licensees in the United States, effective personal promotion is not optional. To survive in the real estate marketplace, today’s licensee must differentiate him or herself to obtain and retain customers. The purpose of this course is to review the elements necessary to create a promotion plan based on personal differentiators. This course provides the real estate professional with the skills to create a personal promotion plan that, because it is a reflection of him or her, is both effective and lasting.
In Principles of Marketing, Phillip Kotler defines marketing as “a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.” Marketing then, in working hand in hand with sales, becomes an ongoing process of planning and executing the strategy and tactics for products and services to create a dialogue or communication. In this course, sales and marketing are discussed in relation to the buying and selling of real estate.
This course will cover:
- Creating Your Brand
- Implementation and Success
- Spotting Niche Markets
Courses are entirely self-paced and each unit will have a multiple choice exam and/or accompanying assessments. The course is completed upon passing a cumulative multiple choice final exam. Completion certificates will be issued upon passing.