Are you new to the real estate industry? Are you a real estate agent or planning on becoming one? Real estate can be a rewarding and fulfilling career, but it can also be challenging, especially for those who are just starting out. As a new agent, you may be wondering how to stand out from the competition, build your client base, and ultimately achieve success in the real estate market.
In this post, we'll be sharing real estate tips for agents to help you navigate the complexities of the industry and establish yourself as a successful real estate agent. Whether you’re thinking about getting your real estate license or you're a new agent in the industry, these insights will be valuable in helping you achieve your real estate career goals.
Top 10 Real Estate Tips for Beginners from Experts
Entering the real estate industry can be a thrilling and rewarding experience for new agents. However, it can also be challenging, especially for those who are just starting out. As a new real estate agent, it's essential to have the right tools and knowledge to learn how to be a successful real estate agent. The right real estate advice can go a long way in your real estate career. Here are the top 10 real estate agent tips for beginners from top real estate agents.
1. Build Your Personal Brand Online
As a new real estate agent, it's important to create a strong personal brand. This means creating a unique identity that sets you apart from other agents in your area. Consider your strengths and what makes you different from other agents. Use social media, a professional website, and other marketing channels to showcase your brand and attract clients.
“Your website may be the first impression a potential client gets of you, so you want to make sure it’s a good one. Use social media to further build your brand. Social media is a great tool you can use to provide value to your client base. Let them know who you are, what you represent, and the local area you specialize in.” - Melissa Okabe, Real Estate Agent at Alta Properties
2. Create Visibility
Creating informative real estate content in the form of articles, blogs, emails, or podcasts gives credibility to an agent and their knowledge about the industry. After the content is live, communicate it to as many people as possible to help you stay “top of mind” with people. This is of utmost significance because it is impossible to predict when an individual might require your services. If your brand has a consistent presence in front of them, they are more likely to choose to work with you.
“You must be visible repeatedly and consistently, which is why social media has become such a powerful asset to use as a real estate agent. You need to be repeatedly visible so that you become but also remain “top of mind” for others.” - Mike Sherrard, Global Team Leader & Licensed Real Estate Agent at eXp Realty.
3. Develop a Business Plan
A business plan is essential for any new real estate agent. It will help you set goals, identify target markets, and develop a strategy for success. Your business plan should include financial projections, marketing plans, and a clear roadmap for growth.
“By creating a business plan, we [the business] were able to put some pieces in place for how we were going to generate leads, where that business was going to come from, where we were going to find our clients, and how our days needed to be structured so that we were doing the right things” - Stefanie Lugo, Award-Winning REALTOR® & founder of Market Authority Academy.
4. Build a Network
Networking is essential in the real estate industry. Building a strong network of contacts, including other agents, industry professionals, and potential clients, can help you gain valuable referrals and grow your business. Attend industry events, join local associations, and participate in online communities to build your network.
“Treat conferences as opportunities to learn about new market information and innovations your colleagues are using. Share conference thoughts in real-time on social media. Don't just network within your industry -- diversify.” - Mohan Kailas is the President & Founder of Kailas Companies
5. Learn from Experienced Agents
As a new real estate agent, it's important to learn from an expert in real estate and listen to any new real estate agent advice they may have to offer. Seek out mentors and other experienced industry professionals who can provide guidance and support, as well as tips for new real estate agents. Attend training sessions, seminars, and other educational opportunities to expand your knowledge and skills.
“Seek out mentorship and support. You are going to save yourself, in my opinion, tens of thousands of dollars. You’re going to save yourself tens of thousands of hours, and you're going to save yourself a lot of heartaches. So as soon as you possibly can, seek out mentorship and support.” - Stefanie Lugo, Award-Winning REALTOR® & founder of Market Authority Academy.
6. Utilize Technology
Technology is a game-changer in the real estate industry. Invest in and utilize technology tools, such as CRM systems, virtual tours, and digital marketing platforms to streamline your business and stay competitive. Embrace new technologies to stay ahead of the curve and offer the best service to your clients.
“Yes, you can still make money cold calling and door knocking, but while you’re out doing that, smart agents who invested early in a good CRM will be sending 300 text messages from their phones with one click.” - Emile L'Eplattenier, Licensed Agent & Founder of The Close.
7. Establish Trust with Your Clients
Establishing trust and confidence with clients can dismantle the agent-to-customer barrier and propel you to greater heights. Rather than focusing solely on the current sale, prioritize building your reputation and fostering a long-term relationship with clients. This approach may yield future referrals from clients, even if they do not make an immediate purchase.
“My tip is to put a human connection with your clients above the sale.” - Jennifer Harder, CEO at Jennifer Harder Mortgage Brokers
8. Stay Organized
Staying organized is essential in the real estate industry. Keep track of your contacts, leads, and transactions in a CRM system or other software. Develop systems and processes to stay on top of your workload and manage your time effectively.
“Make sure you have a schedule every day and follow that schedule. Get yourself out there and have as many conversations as you can, especially in those early days,” - Stefanie Lugo, Award-Winning REALTOR® & founder of Market Authority Academy.
9. Build a Referral-Based Business
Referrals are an effective method to grow your real estate business. Focus on providing exceptional service and building strong relationships with your clients. Ask for referrals from satisfied clients and develop a referral network of industry professionals who can recommend your services.
“39% of sellers found their agents through a referral from friends or family, and 24% used their agent twice or more. Also, 69% of sellers and 70% of buyers say they’d use the same agent again.” - The National Association of Realtors.
10. Focus on Continued Education
Continuing education is important in the real estate industry. Stay up to date on industry trends, changes in laws and regulations, and emerging technologies. Attend seminars, read industry publications, and participate in online forums to expand your knowledge.
To position yourself for success as a real estate agent, you must allocate both your time and money toward real estate continuing education. Merely passing a real estate licensing exam and joining a brokerage is insufficient to meet the requirements of home buyers and sellers effectively.
“Seeking out specialized and advanced training will not only sharpen your skills and knowledge base but also boost your confidence. With continued education, you’ll be able to attract clients and then surpass their expectations.” - Jo Ann Bauer, Realtor at Coldwell Banker Residential Brokerage.
Having learned these successful real estate agent tips from top real estate agents, you are now prepared to begin your real estate journey. You can start by researching the steps required to get your real estate license and become a real estate agent, and then explore our online real estate education courses available in your state.
Written and Published by: VanEd