The Ethics of Technology: Etiquette for the Age of Engage

Real Estate Continuing Education Course


Real Estate Technology

A Brief History

The Code of Ethics, or COE, is a living document. It is reviewed and updated every year. This course is designed to give all real estate professionals some "best practices" to follow when posting on not only social media but, in fact, anywhere online.

In 2007, NAR created the Pathways to Professionalism to address issues of courtesy and respect among REALTORS®. This program will work to highlight how each of these programs relates, what changes are made moving forward, and how the real estate professional, be they a REALTOR® or not, should handle certain situations and what guidelines we should follow. On the following pages, you will be guided through the following topics:

  • Respect for the Public
  • Respect for Property
  • Respect for Peers

The real estate industry is facing the greatest challenge since the invention of the typewriter and the telephone. Internet and computer technologies have precipitated these challenges. Consumers are self-educating themselves through the tremendous amount of information accessible on the Internet. The licensee no longer controls the flow of information to the consumer. The adage, “Work smarter, not harder,” has become the key to success with real estate transactions.

Customers are demanding more knowledgeable real estate licensees; licensees that are capable of guiding and advising since information itself is readily available. The internet provides transaction information related to agent selection, real property, mortgage lenders, shopping, credit access, appraisal, home inspection, and loan applications. Now, a need for a guide on the side has replaced the sage-on-stage model.

Summarize how tech tools have evolved to better suit the real estate industry over the last 50 years
Relate how the IDX changed the landscape of information when it was unveiled
Explain how brokers should use the internet to best suit their customers who also have access to the same information

IMPORTANT: We need your license number!

Please confirm you have provided us with your NE license number. Without this, your completion reporting may be delayed.

To provide?your license? number, simply close the course and navigate to 'My Account-My Account Info'.?

Learning Objective

Upon completion of this course, you will be able to:

Discuss the role of ethics in real estate and how a professional should behave.
Summarize the role of a real estate professional as it relates to being a guardian of ethics and professionalism online.
Identify key areas of ethics and state law that may be breached on social media, thus requiring action on the part of the real estate professional.

Topics Covered

This lesson focuses on the following topics:

1. Etiquette for the Age of Engage
2. Ethics
3. Competence
4. Our Duties to the Industry
5. Commission Site
6. Consumer sites
7. Tools of the Trade
8. Etiquette
9. Websites and Branding

Approved States: CO