The SWS Listing Analyzer for Expired Listings

Real Estate Continuing Education Course


This guide was created to help you SELL expired listings. Not GET expired listings (although it may help do that, too), but actually SELL them…
“You have no idea how thrilled I am that you are reading these words. I’m serious about that. The fact that you are taking time and energy away from your busy life to figure out how to SELL expired listings makes me smile.
Most real estate training products that focus on expired listings teach you how to GET those listings, as if all that seems to matter is putting a For Sale sign in another yard, with hardly any fanfare devoted to what happens next.”
-- Jennifer Hagedorn, Author/Instructor
...Well, except for asking for that price reduction six weeks later.

Course Outline

This course focuses on the following topics:

  • Introduction
  • First Things First
  • Professionalism
  • Phases of the Expired Listing Analysis Process
  • Phase One – Uncover the Data
  • Phase Two – Analyze the Data
  • Interlude: Can You Sell This Listing
  • Phase Three – Recommend and Make Adjustments Based on Your Findings
  • Conclusion
  • Additional Resources

Course Objectives

Upon completion of this course, you will be able to:

  • Identify the phases of the expired listing analysis process
  • Examine data and restate value concerns
  • Analyze listing information and market analysis data
  • Recommend and make adjustments to listing prices based on the evaluation process while acting in a professional manner.

Approved States: CO