GRI: Marketing Tools & Personal Promotion

Real Estate Continuing Education Course

Course Rating:  


4.3 stars

Course Difficulty:  



With more than a million real estate licensees in the United States, effective personal promotion is not optional. To survive in the real estate marketplace, today’s licensee must differentiate him or herself to obtain and retain customers. The purpose of this course is to review the elements necessary to create a promotion plan based on personal differentiators. This course provides the real estate professional with the skills to create a personal promotion plan that, because it is a reflection of him or her, is both effective and lasting.


In Principles of Marketing, Phillip Kotler defines marketing as “a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.” Marketing then, in working hand in hand with sales, becomes an ongoing process of planning and executing the strategy and tactics for products and services to create a dialogue or communication.  In this course, sales and marketing are discussed in relation to the buying and selling of real estate.


Learning Objectives


At the end of this course, participants will be able to:

  • Develop a Unique Selling Proposition, elevator speech, and brand for use in personal promotion.
  • Utilize promotional materials and communication channels that are consistent with a personal brand, the target market, and an overall promotional plan.
  • Determine a target market for personal promotional efforts.
  • Use individualized marketing components as basis for the development of an overall personal promotional plan.
  • Apply the REALTOR® Code of Ethics to marketing efforts.
  • Prepare a pre-listing and listing presentation.
  • Demonstrate communication models that gain appointments, listings, and answer listing objections.
  • Manage the complete listing process.
  • Use proven, successful approaches with FSBO’s and expireds.

Approved States: CO

This courses is approved for GRI credit