Today's market is constantly evolving, being shaped not only by changing market conditions but also by growing consumer demands and expectations. In order to achieve long-term success, REALTORS® must reject a one-size-fits-all approach to customer service - instead embracing the cultural, generational and personality differences that shape consumers in every market.
Being able to identify the primary factors that influence consumer behavior allows you to move beyond simply providing services to building lasting relationships with consumers in your local market. Achieving long-term success requires developing a working knowledge of how consumers' personalities and communication styles directly affect their expectations and ultimate satisfaction.
The purpose of this course is to enable REALTORS® to build lasting relationships with consumers in today's market through meaningful communication.
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